Q3 INTAKE OPEN

Beyond fat loss.
Built for performance.

1:1 nutrition coaching for lifters who've stopped seeing change. Weekly check-ins, macros that move with your life.

Apply for coaching ✦ How it works ▸
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RESULTS · 200+ CLIENTS · 22-WEEK PROTOCOL

Trusted by
the stuck.

★★★★★ · 4.9 avg client rating
92%
Hit their goal
88%
12-month maintain
5.2kg
Avg fat loss

1Outcomes reported across completed 22-week protocols, 2022–2025. Body composition measured via DEXA scan where available; otherwise via tape, bioimpedance, and weekly photos.

Updated each week

Macros shift against what actually happened in the last seven days. No static plan, no template you opened once.

I'm the coach

One person reading your data, writing your week. No team, no app, no algorithm hiding behind the curtain.

Built around real weeks

Travel, holidays, the chaos of a normal year. Most of life looks like that. The protocol works around it, not against it.

Take your fat loss
to the next level

You don't plan the meals

New macros every week. Eat what you want, in the numbers that work for your phase.

M T W T F S S
Phase 02 · Deficit
Wk 9 · Mon target
2,140Kcal · target
168 gProtein
220 gCarbs
64 gFats

Your numbers move
with you

This week's data writes next week's macros. The plan moves with your life, not against it.

This week's recalibration
KCAL Daily target −60
P/C/F Macros adjusted 168 / 200 / 64
Wk 8
2,140
Wk 9 · now
2,080
7-day Δ
−0.6 kg

How Nutrition 2.0
works.

Three cards below: how you start with me, what each week looks like, and how we know it's working.

Find your protocol ↗

Apply & calibrate
your protocol

16:13
✕ Close Explore Phases
Everything Baseline Deficit Build
Phase 02 Fat loss
Deficit
Calibrated fat loss with lean mass preserved. Adjusted weekly.
Learn more ✓ Joined
Phase 03 Lock-in
Maintain
Hold the result. Restore eating capacity.

Check in weekly with
your nutrition coach

9:41
Weekly check-in + ▣ Wk 09
Mon
26
Tue
27
Wed
28
Thu
29
Fri
30
Sat
31
Sun
1
Coach TomWk 09
↗
NEW Macros recalibrated · −60 kcal
H This week's habits
3 focus Wk 09 of 22
✓Protein 5/7 days
✓Steps avg 8.4k/day
→Sleep · push to 7h

Track and test
your progress

9:41
‹ Current Phase ›
Phase Snapshot
Check-ins
9
Tweaks
3
Adherence
92%
KPI Progress
KPIs are tested at the start and end of each phase
KPI Baseline Now
Body fatDEXA % 18.0% 14.4%−3.6%
Lean massDEXA kg 71.8 72.4+0.8%
AdherenceProtocol % — 94%5/7 wk

Coached by a human,
week to week.

Data read by me. Macros rewritten by me. Messages answered the same day. No team, no scripts, no chatbots.

Today
Quick one: should I push the deficit harder this week or hold pace?
3:00 PM  ✓✓
Coach Tom · 3:14 PM
Hold pace. Sleep was down 22 min, deficit's already biting. We'll push next week if recovery comes back.
Send a message… ↑
9:41
Coach Tom
Weekly check-in · 45 min
Upcoming · 1:1 call
Tuesday 14th7:00 PM · Zoom
· Reviewing Week 09
Week 09 · Deficit Phase
Coach's notes

Strong week. Holding the deficit through W10. Sleep numbers say you've earned a refeed day. Macros adjusted −60 kcal, protein on hold. Habit focus this week: 7h sleep target.

Upcoming check-ins
Mid-protocol review
Mon 10th @ 8:00pm
▦
Body comp scan
Fri 14th @ 7:30am
▦
Phase 03 transition
Wed 19th @ 8:00pm
▦
Weekly check-ins · pick a day that suits you

Access the
full protocol

Phase 01 2 weeks

Baseline

Map body comp, current intake, sleep, habits. The first honest read on your metabolism and what's actually on your plate.

Phase 02 Fat loss

Deficit

Calibrated fat loss. Lean mass preserved. Adjusted weekly against actual response.

Phase 03 Lock-in

Maintain

Hold the result. Restore eating capacity. The phase most plans skip.

Phase 04 Optional add-on

Build

Slow nutrition surplus to add lean mass. Optional training programming bolts on for clients who want it.

RESULTS · TWO CLIENTS · PROTOCOL COMPLETE

The data, in their
own numbers.

Two clients, two complete protocols, two sets of body composition data. Look at the numbers under each photo. That's what actually changed, not just the silhouette.

Before · Wk 0
After · Wk 14
CASE 01 · 14-WEEK PROTOCOL

Kyle, 28

// BODY WEIGHT
−15.5 kg
// LEAN MASS
+2.5 kg
// BODY FAT
−10%

"I came to Tom thinking I'd have to choose: lose the weight, or keep the muscle. 14 weeks later, I've done both."Kyle · 14-week protocol

Before · Wk 0
After · Wk 22
CASE 02 · 22-WEEK PROTOCOL

Lauren, 33

// BODY WEIGHT
−16 kg
// LEAN MASS
+1 kg
// BODY FAT
−9%

"I came to Tom having lost my mojo with food and training. I've lost over 16kg and feel completely different."Lauren · 22-week protocol

What clients say

"I've lost 10kg and still balanced it with a busy social life. Tom helped me make better choices. Now I do it naturally, without thinking about it."

Kelly Dickson · Fat-loss client

"Tom personalises nutrition in a way I'd never had before. He takes everything into consideration and creates a plan that's actually mine."

Leanne Clegg · Fat-loss client

"12 weeks in: 7kg down and 21 inches off. The benefits went further than weight. Hair, skin, sleep all improved too."

Gemma Evans · 12-week client

"What I'm gaining most isn't only the weight loss. It's that I've learned to achieve my goals without sacrificing my social life."

Abi Heath · Fat-loss client
THE COACH · BEHIND THE PROTOCOL

The system is one person's work.

Twelve clients per quarter. Hand-calibrated. No team, no AI templating, no copy-paste plans recycled from a 2019 course.

// THE COACH

Tom Hindmarch

Ten years coaching nutrition for plateaued lifters. The consistent ones. The educated ones. The ones who'd already tried what Instagram suggested and it hadn't worked.

Every plan is written by hand, for one person. Your macros, your data, your habits. The reason it works is the reason it doesn't scale. Twelve is the limit.

// COACH FILE N2.0
Tom Hindmarch
UK · Coaching since 2014
By the numbers
YEARS10+
CLIENTS200+
PER QUARTER12
RATING4.9 ★
Credentials
EDUBSc Sport & Exercise Sciences
CERTL3 PT · Precision Nutrition L1
FOCUSPlateau / fat loss
QUESTIONS WORTH ASKING

Before you apply.

How much does it cost?
Closer to a good PT's monthly fee than an app subscription. Real, but not eye-watering. The exact number depends on how long you run the protocol and whether you add training. I share it on the call once we've checked fit. If price is your first concern, ask me first. The call's 15 minutes.
How long is the commitment?
A full Nutrition 2.0 protocol runs 22 weeks. Baseline, Deficit, Maintain. That's the engagement we ask you to commit to. Some clients extend into Phase 04 (Build); others run a second cycle six months later.
What if I travel a lot or have an unpredictable schedule?
Welcome. Most clients do. Travel, holidays, the weeks where work gets out of hand. That's most of life. The protocol works around it, not against it. Clients who've been "off the wagon" a hundred times before tell me this is the first plan that holds across a normal year.
What if I have a "slow metabolism" or "stubborn fat"?
"Slow metabolism" and "stubborn fat" usually describe a real frustration in vague terms. Baseline phase exists to find out what's actually going on. Your true maintenance. What you're really eating. How you're sleeping. What's stressing you. Nothing recommended until that's mapped.
Do I have to follow a training program too?
No. This is nutrition coaching first. The weekly call, the macro changes, the habit work. That's the actual product. If you already lift and like your training, keep it. A structured programme is available as an add-on from Phase 02 onward. Most clients add it. A few don't. Either way, nutrition does the heavy lifting on body composition.
What if I don't see results?
The plan adjusts every seven days. If the data hasn't moved by week 2, it gets rebuilt. Most clients see body composition change inside the first 4–6 weeks. If you don't, we find out why.
Why is the intake limited to 12 clients per quarter?
Because I write every plan myself. Twelve is the number I can run weekly check-ins for and still do a good job. Any more and the work gets thin.
APPLY · Q3 INTAKE · CLOSES 30 JUNE

Ready to stop running someone else's plan?

Book a 15-minute call. We talk through what you've tried, what's not moving, and whether the protocol's the right fit. If it isn't, I'll tell you.

// WHAT HAPPENS NEXT
01
Pick a time
Calendly. 15 minutes. No form first.
02
We talk
What you've tried. What's not moving. What your week actually looks like.
03
We both decide
If it's a fit, we start. If not, I'll point you at someone better suited.
04
First two weeks
If the data hasn't moved in 14 days, the plan changes.
// BOOK A DISCOVERY CALLQ3 · 30 JUN

15 minutes. No pitch.

Discovery call · Tom Hindmarch
15 min · Zoom · Free
OPEN
NEXT AVAILABLE · THIS WEEK
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THU · 18 · TIMES
09:00 10:30 12:00 14:30 ↘ 16:00 19:30
+ 22 more slots over the next 14 days
Pick your slot ↗
Opens Calendly in a new tab
// INTAKE STATUS OPEN
QuarterQ3 · 2026
Spots12 · 2 left
Closing30 Jun
Response< 24h
SCARCITY IS BY DESIGN.

Twelve is the number I can run weekly check-ins for and still do a good job. When it's full, it's full.